Brand Finance’s inaugural Energy 100 report reveals the most valuable and strongest oil & gas and utility brands for 2025
· Shell: The most valuable and strongest oil & gas brand ranked
· Aramco retains its position as the second most valuable brand in the oil & gas rankings
· Shell, ExxonMobil, and PETRONAS lead in brand strength among oil & gas brands
· ADNOC rises to 6th most valuable oil and gas brand, overtaking BP and TotalEnergies, with Dr. Sultan Ahmed Al Jaber, MD & Group CEO, retaining position as top-ranked Brand Guardian among energy brands
· Double win for State Grid Corporation of China, ranked as the most valuable and strongest utility brand of the year
LONDON, 4 August 2025 (PR) – The collective value of the world’s top 100 most valuable energy brands stands at USD688.6 billion, according to the Energy 100 2025 report from Brand Finance, the world's leading brand valuation consultancy.
USD444.1 billion of this total is attributed to the top 50 oil & gas brands ranked which recorded a 4% year-on-year growth from 2024, while the remaining USD244.5 billion are represented by the top 50 utility brands in the rankings (up 5% from 2024).
Shell (brand value down 10% to USD45.4 billion) retains its position as the world’s most valuable oil & gas brand ranked for the 11th consecutive year. Shell’s continued focus on LNG and gas has positioned the brand well in the growing energy sector. Notably, Shell has also emerged as the strongest oil & gas brand ranked this year with a Brand Strength Index (BSI) score of 87.5/100 and an AAA brand strength rating.
Aramco (brand value at USD41.7 billion) remains as the second most valuable oil & gas brand ranked. The brand continues to have a strong brand rating (AAA-) which has helped its brand value remain stable in the face of declining oil prices driven by a global supply surplus, ongoing geopolitical uncertainties, and shifting energy market dynamics.
PetroChina (brand value up 17% to USD33.3 billion) retained its position as the third most valuable oil & gas brand in this year’s rankings.
In the brand strength analysis, ExxonMobil secured the second position with a BSI score of 85/100 and an AAA brand strength rating, followed by PETRONAS with a BSI score of 83.7/100 and an AAA- rating.
ADNOC (brand value at USD19 billion) has leap-frogged, BP and TotalEnergies, into sixth place in brand value with growth of 25%, continuing its rapid rise from outside the top 20 most valuable energy brands in 2017. They also retain their position as fifth strongest brand and Dr. Sultan Ahmed Al Jaber, Managing Director & Group CEO of ADNOC, retains his position as the top ranked brand guardian among global energy brands. The Brand Guardianship Index (BGI) evaluates the efficacy of chief executives in managing and elevating their companies' brands while fostering long-term value creation. Since taking the helm in 2016, Dr. Al Jaber has transformed ADNOC into an advanced and progressive international energy company at the forefront of deploying artificial intelligence (AI) and advanced technology.
Savio D’Souza, Senior Director at Brand Finance, commented, “This year’s Energy Brands Report highlights the sector’s adaptability and resilience amid a rapidly evolving global landscape. As energy demand accelerates, leading brands are stepping up, aligning growth ambitions with net-zero commitments. The integration of Oil & Gas and Utilities into a unified study reflects a growing convergence in energy narratives, where innovation, clean energy investment, and stakeholder transparency are critical to long-term brand strength."
In the utilities ranking, State Grid Corporation of China (brand value up 20% to USD85.6 billion) remains as the most valuable brand ranked. Its growth is largely driven by increased infrastructure investments, expansions into high-demand regions, and a focus on clean energy deployment.
The Chinese brand also continues to be the strongest utility brand in the rankings with a BSI score of 92.6/100 and an AAA+ brand strength rating. Brand Finance’s market research data shows that State Grid has performed quite well in terms of reliability and popularity within its domestic market.
EDF (brand value up 22% to USD14.3 billion) and Enel (brand value down 4% to USD10.7 billion) are ranked as the second and third most valuable utility brands.
Tenaga Nasional (brand value up 35% to USD2.3 billion) has retained its position as the second strongest utilities brand, achieving an AAA brand strength rating with a BSI score of 88.9/100.
Another Asian brand, PLN (brand value up 30% to USD2.3 billion) is ranked as the third strongest utility brand in the ranking. The brand scored 86.2 /100 for its BSI with a AAA brand strength rating.
