Building on the growing momentum for climate action, the United Nations is broadening its engagement of global audiences. A new campaign will empower children to learn about sustainability and act to protect the planet.
The Climate Action Superheroes campaign, launching on UN social media platforms tomorrow, targets kids under the age of twelve as agents of change.
Eight quirky superheroes – the Energy Expert, Fashion Fixer, Fume Fighter Green Guide, Recycle Ranger, Truth Talker, Veggie Vindicator and Water Wizard – engage children, and parents, in fun missions on topics such as reducing single-use plastic, saving energy and water, fixing and reusing clothes, eating more vegetables, and sharing scientific facts.
“We want children to be aware of the difference they can make through everyday actions,” said Nanette Braun, Director of Campaigns in the UN Department of Global Communications.
“Lifelong behaviors are shaped at an early age and we hope that providing the knowledge and tools to help build a more sustainable future will have lasting impact.”
Parents and children can discover the superheroes and their missions through a colorful, aminated world built on the UN website. Campaign materials include downloadable activity sheets, certificates of completion, animated social media cards and stickers.